Beer for All
Looking at the sexist Past and backpedaling Present of Beer Advertising, we find that the future, might not involve gender at all
Two decades of pandering to men, and mainstream beer brands have taken a 180. They’ve traded in half-naked chicks used as set decoration for women with their own agendas. (And yes, that agenda includes a cold one!) Yet, the transition feels ingenuine. Beer For All examines the necessity of gender-targeted marketing through a look into craft beer and its art and community-focused appeal.
Beer for All is currently set to premiere December 15, 2021