Beer for All
Looking at the sexist Past and backpedaling Present of Beer Advertising, we find that the future, might not involve gender at all
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Two decades of pandering to men, and mainstream beer brands have taken a 180. They’ve traded in half-naked chicks used as set decoration for women with their own agendas. (And yes, that agenda includes a cold one!) Yet, the transition feels ingenuine. Beer For All examines the necessity of gender-targeted marketing through a look into craft beer and its art and community-focused appeal.
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Beer for All is currently set to premiere December 15, 2021